The Community Poverty Action Network (CPAN) is an organization based in Renfrew County (Pembroke) that focuses on poverty relief and reduction for affected residents in the area.

The organization, previously referred to as the Children’s Poverty Action Network, was undergoing a massive shift in their mandate, where they wanted to bring attention to the fact that poverty is something that can affect any member of a community, not just children.

Along with this shift in mandate, the organization wanted a visual refresh of their brand. In the span of a few weeks, I collaborated with the board members to design and develop a refreshed visual identity, which included an updated color palette, typography, as well as an updated logo.

The following presentation highlights the evolution of the rebranding.

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